While selecting cities that are prime for opening of under-grad / vocational institutes targeted at the upper middle class with monthly fee do for of Rs. 7000-10000. I basically looked at below mentioned factors: 1.Market drawing control board 2.Strategic Fit Resources / Capabilities 3.Sustainability of Competitive Position 1.Market Attractiveness : I looked at securities industry attractiveness as a monetary hassle wherein the idea would be to drive maximum ROI in the abutting 10 years from the said geography/location. a)To aegir the grocery potential, I looked at the Indian Readership Survey entropy for 1999-2000 and 2009-2010 and looked for highest region growth in SEC-A and B family units. This gave me a describe of cities where the urban rich and upper middle class community was ontogeny at a faster pace than others. b)I further filtered the above list by Gross Income per household to come up with a list of fifteen cities which include Bardhaman, Indore, Kolkata, Patna, Nagpur, Surat, Kanpur, Coimbatore and Kochi, along with anticipate outcomes like Delhi, Mumbai, Hyderabad, Chennai, Ahmadabad and Bangalore. c)To further verify and intone this list I looked at the data posted by Income Tax department on net own(prenominal) IT submission.
apart from the above mentioned list, I added Guwahati and Chandigarh based on highest percentage increase in personal Income Tax submission over the last(prenominal) decade. d)In the above mentioned list of 17 cities, I looked at market penetration by subsisting players and opportunities to take market share from existing players based on c ompetency factor. To do the same I looked ! at data on under-grad institutes in these cities as a percentage of amount SEC-A & B population. This take to the elimination of eight cities including - Delhi, Mumbai, Hyderabad, Chennai, Ahmadabad, Bangalore, Chandigarh and Nagpur. 2.Strategic Fit: a)I initiative looked at constitute constrains by looking at damage data available on various property websites. In rear to...If you want to get a full essay, nightclub it on our website: BestEssayCheap.com
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