Gun Control in America - 2011 Words

Gun control is one of the biggest issues in America. Alfred Blumstein states, â€Å"As Americans, violence is a priority in everybody’s concerns in this country.† America is fighting a constant battle against crime and violence in this country. Murder is one of the biggest incidents happening on a daily basis in this country. 70% of homicides are reported to have some sort of firearm used in the crime. The depressing truth is that gun violence is increasing in young teens. Since 1985 people younger than the age of 18 committing murders has doubled and a big factor in this gun outbreak is due to gang violence, which is main reason in the rate of gun homicides. Law enforcement has been trying to contain these gangs and to keep firearms off of the streets and out of the hands of the wrong people. There are studies being tested and researched if gun control will reduce the number in homicides in the United States. People should care about a controversial topic such as this because in some cases it is a matter of life and death. What if you are being attacked and have no way of defending yourself? A gun can be a matter of protection from being the victim of a crime. Guns are one of the biggest threats in this country; however, they are also one of the biggest crime deterrents as well. I believe enforcing a strict gun control will worsen the effects of homicide in the United States for several reasons. First it would leave people to be defenseless against crimes. Secondly, criminalsShow MoreRelatedGun Control in America785 Words   |  3 Pages There has always been and always will be a problem with crime in America. Gun control has become a hot topic when talking about crime prevention. Gun control is any law, policy, or practice created to regulate the possession, production, sale, and use of firearms by private citizens. The majority of the American citizens believe that we should be able to own firearms for protection, leisure and sporting purposes. These people believe that denial of ownership of firearms infringes our SecondRead MoreGun Control in America1480 Words   |  6 PagesGun Control in America On March 24, 1998, firing from the woods overlooking their school, 13-year-old Andrew Golden and 11-year-old Mitchell Johnson shot and killed four middle school students and a teacher and injured ten other students in Jonesboro, Arkansas. The two boys had a semiautomatic M-1 carbine with a large ammunition magazine, two other rifles, seven handguns and more than 500 rounds of ammunition which they took from the home of one of the boy?s grandfather, who had a large arsenalRead MoreGun Control in America758 Words   |  4 PagesNathan 3/30/08 Gun Control in America Ever since the days of the pioneers, firearms have been an element of the American tradition as defense and a means of hunting or activity. As we progress through the 21st century the use of guns has changed significantly. The reason that the use of the gun is changing is fast and steady increase in crime and the battle for the right to have possession of a hand gun, the introduction of legislation for gun control, to try to decrease the felony in theRead MoreGun Control in America1313 Words   |  6 PagesGun Control in America Peter Z Bliss ENG/215 February 2, 2012 Kim Holloway Gun Control in America Gun control is a debate topic that comes up every election and when a major event happens that involving guns. Pro-gun lobbyists say â€Å"Guns don’t kill people, people kill people† [ (Hagan, 2007) ] the anti-gun advocates want to take away the right to bear arms. This topic has no right or wrong answer it is a preference of the individual. This is why gun control is such a fiercely debated topicRead MoreThe Issue of Guns and Gun Control in America1146 Words   |  5 PagesIn America guns have been a part of the country’s society since it’s birth. Throughout history the citizens of the US have used firearms to protect the nation, protect their families, to hunt for food and to engage in sporting activities. The issue of Guns and gun control takes on a proportion of extreme magnitude. Weighing the rights and liberties of the individual against the welfare and safety of the public has always been a precarious balancing act. In the United States, gun cont rol is one ofRead MoreThe Gun Control Debate in America1159 Words   |  5 PagesGUN CONTROL DEBATE IN AMERICA Gun control has become a very hot topic of contention in America today. What seems to echo here are two words: â€Å"guns† and â€Å"crime†, in a sense that are these words mutually exclusive to each other? Does the use of guns ultimately lead to crime? On the flip side, have the laws in America restricting firearm use been effective enough to protect the lives of the citizens? These are some of the questions that strike the hearts of many when the gun control debate music isRead MoreGun Control Laws On America1369 Words   |  6 Pages Many activist think that they could control the gun violence in America, just by taking away weapons from the people and making new laws. What they don’t know is that there are many loopholes in the laws that they make so peoples find ways to get guns. We already have gun control laws from back then. the government just passed more laws instead of enforcing the laws that we already. †The activists pass more and more laws thinking that the more laws we have the better they would be enforced.† (Drake)Read MoreGun Control in America Essay765 Words   |  4 Pages Gun control laws in America have been a long standing issue that is still a problem today. In America it is excessively easier to obtain a gun license than to obtain a driver’s license. Americans who want to obtain a license to drive in the United States must pass a written and a driving test with a government official driving instructor. Some states require a drug and alcohol course before issuing a license to drive. The same concept should apply for obtaining a gun license. Due to guns licensesRead MoreGun Control in America Essay828 Words   |  4 Pages Guns Control Living a life in America, we all get to have all the rights that included in the Constitution. One of those was the Second Amendment which is the rights to bear arm, the purpose was to protect ourselves from danger but nowadays a lot of people have take advantage of it and use it in the wrong way. I believe our government need to have a strict limit on guns possession. Gun control had been a phenomenal issue in our country. In December 15, 1791 the second amendment establishedRead MoreThe Effects Of Gun Control On America Essay1492 Words   |  6 PagesThe Effect of Gun Control on America Guns have been prevalent in the United State’s culture for hundreds of years. Firearms have been, and still are being used for hunting, protection and even sport. In fact, if it was not for the help of firearms, we would not be graced with the many freedoms we have today. Currently, owning and obtaining a firearm is a controversial topic that sparks heavy emotions. Many people argue for eliminating all guns, and applying heavier regulations to prevent tragic

Work And Adopt A Natural Energy Booster, The Common Nap Essay

Several Fortune 500 companies, and even small businesses, are considering allowing the average worker to take a break from their work and adopt a natural energy booster, the common nap. Workplace napping is an innovative, low-cost method that is starting to be incorporating at people’s places of work. Many people associate naps with laziness, however, businesses are evaluating the importance of naps in the workplace, as they hold various benefits such as an increase in performance, attentiveness, and overall productivity. Naps have held many stigmas over the years and are often seen as very unprofessional in the traditional workplace. Many say it leads to a halt in one’s personal output. Managers, foreman, and workers suffer from the notion that napping is an indicator of lack of ambition and low professional ethics (Muzet et al). These attitudes further reassert the notion that naps are being seen as a distraction from work that needs to be accomplished. If discussed at all, â€Å"sleep is more often than not regarded as a necessary evil by many moralists and capitalists, who warn that wasted hours are wasted money, too much sleep parboils the flesh, and sleep is a felon that steals precious time† (Baxter). Most companies have frowned upon the idea of employees taking the company’s time to sleep on the job, but the concept of napping is adapting from one’s personal pastime to a new and innovative business model. In addition to the regular every day workplace, businesses ar eShow MoreRelatedLibrary Management204752 Words   |  820 Pages . . . . . . . . 396 Basic Steps in Team Building . . . . . . . . . . . . . . . . . . . 398 The Roles People Play in Teams . . . . . . . . . . . . . . . . . 399 Team Communication . . . . . . . . . . . . . . . . . . . . . . . . . 401 The Future of Work Teams in Libraries . . . . . . . . . . . . 401 Contingency Approach to Leading . . . . . . . . . . . . . . . . 402 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 404 xiv Contents Section 6: Coordinating 18—Measuring

Physical and Chemical Agents for Microbial Growth- myassignmenthelp

Question: Discuss about thePhysical and Chemical Agents for Microbial Growth. Answer: Introduction The control of microbial growth is an essential procedure to prevent the transmission of infections and diseases caused by the microbial agents. The microbial growth control is essential as it stops the decomposition and spoilage of foods and other consumable products and also preventing the unwanted microbial contaminations. The control of the microbial growth can be achieved through the use of chemical agents and physical agents. The physical agents and processes that can be used to control the microbial growth include osmotic pressure, filtrations, use of either too high or too low temperatures, radiations or desiccation (Carpenter-Cleland, 2017). The chemical methods commonly used to control the microbial growth include use of antiseptics, disinfectants and chemotherapeutic antimicrobial chemicals. The scientists and the healthcare professionals uses specific terminologies to precisely refer to microbial control environment hence the need to be familiar with such terms in order t o fully understand and learn microbial growth control concepts (Kilbey, 2015). Some of these terms are defined and discussed below. Antibiotic refers to a microbial derivative with the ability to kill susceptible microorganisms on inhibit their growth and proliferation in specific environment (Slonczewski, Foster, Gillen, 2014). Antimicrobial agents refer to any chemical compound that can kill or inhibit the growth of the microorganisms. The agents may vary in terms of selective toxicity and they can either be natural or chemically synthesized (Kilbey, 2015). Antisepsis is the reduction in the number of microbes with potential pathogenesis on living cells while antiseptic refers to the procedure or environment free of pathogenic contaminants such as bacteria, virus or fungus (Kirchman, 2011). Disinfection refers to elimination or reduction of the pathogenic microorganism in or on a material surface so as to make it safe. Disinfection process can be achieved through the use of antiseptic which is used externally on animal tissues, disinfectant that is used on inanimate objects and not animal tissues and the sanitizer that is used on food preparation equipments (Reis, Paula, Casarotti, Penna, 2012). Decontamination is the process of treating an objective or inanimate surface to render it safe to handle while sterilization refers to the process of destroying all the living microbes such as viruses, bacteria, fungi, protozoa among others. A sterile object is one which is free of all forms of life (Santagati, Scillato, Patan, Aiello, Stefani, 2012). Chemotherapeutic antimicrobial chemicals refer to synthetic chemicals that can be used therapeutically to kill or control the growth and proliferation of the microbes. The agents with the ability to kill the microbes are termed cidal agents while those that inhibit the growth and proliferations of the microorganisms are termed static agents (Kirchman, 2011). The purpose of the experiment was to investigate how the physical and chemical agents and processes can be used to control the growth and proliferation of two specifically chosen microbes. The two microorganisms that were used in the experiment included B. Subtilis and the E.coli. The experiments to be conducted include the Kirby-Bauer test, the lethal effects of the temperature, bleach test and determination of minimum inhibitory concentration (MIC) of antibiotic drugs. Materials and Methods The Kirby-Bauer test The test procedure was developed to help in determining the microbial susceptibility to different antibiotics. Materials used included small forceps, sterile cotton swabs, Mueller-Hinton agar plates and the paper disks impregnated with antibiotics (Slonczewski, Foster, Gillen, 2014). The antibiotics used included ciprofloxacin, moxalactam, Vancomycin, Penicilin, Polymyxin B and the Colistin. Procedure 3 was followed without any alterations on the methodology (Carpenter-Cleland, 2017). The diameters of microbes (E. coli and B. Sabtilis) migration in the plate were measured for the different drugs used. The plates were exposed in similar environmental conditions. Determining the Minimum Inhibitory concentration of an Antimicrobial Drug This is a complementary Kirby-Bauer disk test. It is a test used in microbial research laboratories to determine the lowest concentration of the drug required to prevent the growth of the microbial agent. It is usually a quantitative test as opposed to Kirby-Bauer disc diffusion test which is a qualitative test. Procedure 5 in the practical manual guide will be used to conduct the experiment (Carpenter-Cleland, 2017). The lowest concentration of the drugs that inhibits the culture growth will be recorded. Bleach Tests The experiment will employ the use of commercially sold household bleaching items such as sodium hypochlorite to determine their ability to disinfect surfaces through moderate oxidizing activities (Reis, Paula, Casarotti, Penna, 2012). The bleaching agents have the ability to control the growth and proliferations of the microbes. The experiment deployed the use of nutrient ager plates, sterile cotton swab, bleach solutions and filter discs culture and 10% bleach agent. The amount of time taken to clear the culture in the plates was recorded. Procedure 6 in the practical manual guide will be used to conduct the experiment (Carpenter-Cleland, 2017). Lethal Effects of Temperature on Microbes The experiment is set to determine the thermal death time and thermal death point for the two microorganisms under study. The material required in the experimented included water baths, test-tube racks, thermometer, nutrient agar plate, inoculating loop and the 3 days culture organisms (B. Subtilis). Procedure 7 in the practical manual was employed to carry out the practical (Carpenter-Cleland, 2017). The amount of growth in the test-tubes at different temperature was recorded. Results The Kirby-Bauer test Drugs Diameter of growth ( mm) B. sabtilis E. coli Ciprofloxacin 40 45 moxalactam No clear circle No visible circle Vancomycin 30 No visible circle Polymyxin B 20 20 Colistin 12 15 Penicilin No clear circle No visible circle Determining the Minimum Inhibitory concentration (MIC) of an Antimicrobial Drug Microorganism Concentration Used B. subtilis 0.015 E. coli 8 Bleach Tests subtilis Concentration of bleaching agent Time Taken in the Bleaching Agent 10minutes 30 minutes 0% No clear margin No clear margin 10% No clear margin No clear margin 20% No clear margin 5mm 30% No clear margin 5mm 35% 8mm 7mm coli Concentration of bleaching agent Time Taken in the Bleaching Agent 10minutes 30 minutes 0% 0.4cm 0.5cm 10% 0.7cm 1.3cm 20% 1.5cm 1.3cm 30% 2.0cm 1.6cm 35% 1.8cm 1.7cm Lethal Effects of Temperature on Microbes Temperature in 0C 40 60 80 100 E. coli Growth +++ ++ - - B. subtilis +++ +++ +++ + Discussion Disks susceptibility has been shown to be the best tool to measure the effectiveness of the antimicrobial agents against the pathogenic microbes. The sensitivity of the microbes to the antimicrobial is determined by the extent of inhibition zone in the disk plate. The larger the diameter the more susceptible the organisms to the antimicrobial hence the drug can be deemed effective for controlling the growth and proliferation of the microbes (Gould, 2016). B. Sabtilis were reported to be susceptible to ciprofloxacin, vancomycin, polymyxin B and slightly susceptible to colistin. The organisms are insusceptible to moxalactam and penicillin. E. coli species on the other hand are insusceptible to moxalactam, vancomycin and penicillin and sensitive to ciprofloxacin, polymyxin B and the colistin (Kerry, 2013). The experiment requires that all organisms exposed to similar environmental conditions such as pH and temperature. The results can be used to classify the pathogens as susceptible, re sistant or intermediate. For example both E. coli and subtilis can be termed resistant to moxalactam and penicilins, intermediate to polymyxin B and colistin and susceptible to ciprofloxacin (Greenwood, Slack, Irving, 2012). The minimum inhibitory concentration (MIC) test is quantitative tests which seek to determine the amount of the antimicrobials that can be used to control the growth and proliferations of the microbes. The study has indicated that B. Subtilis require the lowest concentration of antimicrobial to inhibit growth as compared to E. coli. As such, B. Subtilis are more susceptible as compared to E. coli. The knowledge of minimum inhibitory concentration can be used to determine the antimicrobial dosage regimen and predict the toxicity (Greenwood, Slack, Irving, 2012). The bleaching agents act as disinfect of the surfaces through reduction process hence depriving the microbe oxygen and air for respiration. The agents are used to target aerobic microbes which cannot survive in absence of oxygen. The degree of growth inhibition is greatly determined by the concentration of the bleaching agent and amount of time allowed for the reduction process (Hauschild, 2015). The higher the concentration of the bleaching agent, the higher the potential of inhibiting microbial growth as indicated in table 3 and table 4. E. coli species has been shown to be more susceptible to bleaching agent as compared to B. Subtilis species. B. subtilis is only susceptible to bleaching agent used when exposed for long time and at higher concentrations. On the other hand, E. coli is susceptible to the bleaching agent at both low concentrations and almost immediately it is exposed (Florence, 2014). The low temperature and extremely high temperatures affects the activities of the microbial hence it can be used to control the growth and proliferations of the microorganisms. Low temperatures inactivate the microbes hence inability to infect, spoil or degrade substances while the high temperature denatures the enzymes in microbes hence inactivating them (Hauschild, 2015). Therefore the growth of bacteria can be controlled by regulating the temperatures. The practical results shown in table 6 have shown that the growth of B. subtilis can occure up to 100 degrees Celsius however, its growth at 100 degrees Celsius is dramatically slowed. E. coli species can only grow up to 60 degrees Celsius hence its growth can be minimized by increasing the temperatures beyond 60 degrees Celsius (Clifford, 2015). References Carpenter-Cleland,C. (2017). BIOL 2P98 Principles of Microbiology 2017FW Lab Manual. St. Catharines: Brock University. Clifford,D. (2015). Biocides A Reasonable Alternative to Prevent and Control Microorganisms? Frontiers in Antimicrobial Agents, 12(9), 208-233. doi:10.2174/9781681081403115010011 Florence,K. (2014). Microbes and pathogens. Theoretical Approaches to Biological Control, 13(3), 305-306. doi:10.1017/cbo9780511542077.022 Gould,G.W. (2016). Control of Microbial Growth through the Exclusion of Air. Biodeterioration 7, 10(14), 529-534. doi:10.1007/978-94-009-1363-9_70 Greenwood,D., Slack,R.C., Irving,W.L. (2012). Medical Microbiology: A Guide to Microbial Infections: Pathogenesis, Immunity, Laboratory Diagnosis and Control. With STUDENT CONSULT Online Access (3rded.). London: Elsevier Health Sciences UK. Hauschild,R. (2015). Safety and regulation of microbial pest control agents and microbial plant growth promoters - introduction and overview. Beneficial microorganisms in agriculture, food and the environment: safety assessment and regulation, 9(5), 67-71. doi:10.1079/9781845938109.0067 Kerry,B. (2013). The use of microbial agents for the biological control of plant parasitic nematodes. Exploitation of Microorganisms, 7(3), 81-104. doi:10.1007/978-94-011-1532-2_4 Kilbey,B.J. (2015). Determinants of the Mutagenic Specificity of Chemical and Physical Agents in Microorganisms. Radiation Research, 19(9), 966-975. doi:10.1016/b978-0-12-523350-7.50094-8 Kirchman,D.L. (2011). Physical-chemical environment of microbes. Processes in Microbial Ecology, 11(2), 35-54. doi:10.1093/acprof:oso/9780199586936.003.0003 Reis,J.A., Paula,A.T., Casarotti,S.N., Penna,A.L. (2012). Lactic Acid Bacteria Antimicrobial Compounds: Characteristics and Applications. Food Engineering Reviews, 4(2), 124-140. doi:10.1007/s12393-012-9051-2 Santagati,M., Scillato,M., Patan,F., Aiello,C., Stefani,S. (2012). Bacteriocin-producing oral streptococci and inhibition of respiratory pathogens. FEMS Immunology Medical Microbiology, 65(1), 23-31. doi:10.1111/j.1574-695x.2012.00928.x Slonczewski,J., Foster,J.W., Gillen,K.M. (2014). Microbiology: An evolving science. New york: W w norton.

Macro-Environment Assessment of Innocent Drinks Essay Sample free essay sample

1. IntroductionThe intent of this study is to analyze the Macro-Environment of an administration in the UK by placing the top four factors of each PESTEL component and explicating the deduction these will hold on the chosen administration. The Macro-Environment is: ‘The external factors which affect a company’s planning and public presentation. and are beyond its control’ ( World Wide Web. Central Intelligence Machinery. co. United Kingdom ) The 6 Macro-Environmental factors are: Political Economic Social Technological Environmental Legal The administration being analysed for this study is Innocent Drinks. 1. 1 Company Overview Innocent Drinks was started by three friends in 1999. They developed premium smoothies incorporating 100 % fruit and no added H2O or sugar. It is one of the fastest turning concerns in the UK. They give 10 % of all net incomes to charity and continually take part in fund-raising activities. Their trade name is simple. merriment and friendly. Their merge with Coca Cola in 2009 has given them chances to spread out into Europe. We will write a custom essay sample on Macro-Environment Assessment of Innocent Drinks Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ‘We started inexperienced person in 1999 after selling our smoothies at a music festival. We put up a large mark inquiring people if they thought we should give up our occupations to do smoothies. and put a bin stating ‘Yes’ and a bin stating ‘No† in forepart of the stall. Then we got people to vote with their empties. At the terminal of the weekend. the ‘Yes’ bin was full. so we resigned from our occupations the following twenty-four hours and got checking. Since so we’ve started doing veg pots. juices and kids’ drinks. in our pursuit to do natural. delightful. healthy nutrients that help people live good and decease old. ’ ( World Wide Web. innocentdrinks. co. United Kingdom ) 2. Macro Audit of Innocent DrinksThe following tabular array shows a macro-environment audit of the Innocent Drinks administration. The first column provinces each of the PESTEL factors. the 2nd column defines the chief factors of each of the PESTEL factor that will impact Innocent Drinks and the 3rd column list the deductions these factors could hold on he Innocent Drinks administration. PESTEL POLITICAL Define factorsLegislation Regulations Pressure groups Opinions DeductionPossible Treat – Trading Standards guarantee consumer safety by implementing clear labelling of merchandise and elucidative ingredients. Regulations on plastic bottles are controlled by the FDA and must adhere to PET ordinances. Any alterations to these statute laws or ordinances will incur excess production costs. Possible Menace – Pressure groups such as the Ad Standards Agency are at that place to move on ailments and proactively look into the media to take action against misdirecting. harmful or violative advertizements. Possible Threat – Department of Health can do alterations to merchandise demands such as opinion that Innocent Smoothies contain 2 of your 5 a twenty-four hours. This once more could incur excess production costs. Possible Menace – Poor economic growing = less passing power. Costss of energy and ingredients pose a menace in today’s economic clime. Possible Menace – in 2010. a justice ruled that the fruit ingredie nts used in Innocent Smoothies was to be capable to VAT. despite natural ingredients or debris nutrient being allow off. Not merely does his addition costs for the company but they decided to travel to a tribunal and this would be well more money and clip. Possible Threat – Inflation affects monetary value of merchandise. Possible Threat – Innocent Drinks have to happen makers that are willing to work with the hard and disputing logistics of doing the drinks without added ingredients. Health Opportunity – Health benefits Business moralss include 100 % fruit with no added Consumer ingredients and contain 2 of your 5 a attitude twenty-four hours. Brand image Opportunity – Great concern moralss include the Innocent foundation. 10 % of net incomes go to charity. They provide first-class on the job conditions and fruit is ethically grown. Innocent drinks are certified by the Rainforest Alliance. Opportunity – guiltless drinks recognize consumer demand and create merchandises to run into those demands. Consumers are willing to pay a premium for their merchandises due to the 100 % fruit/veg content. merchandise assortment and quality ingredients. Opportunity – Innocent Drinks are a sure trade name with great wellness benefits and natural ingredients. They have a alone temper and are easy identifiable. Innovation Opportunity – Constant pioneers Social Media including – Product. ethos. Presence packaging and ingredients. Waste Opportunity – Big societal Manufacturing media/web presence that gets across progresss their ethos whilst staying merriment and synergistic. Opportunity – Waste direction includes: â€Å"Use less: as small stuff as possible per battalion Don’t use up new material: travel for every bit much recycled and/or renewable stuff as possible Close the cringle: usage stuffs and battalion formats that are easy to recy cle Lower its impact: intentionally avoid high C materials† ( World Wide Web. innocentdrinks. co. uk ) Opportunity – Innocent Drinks are invariably seeking to better fabrication procedures. they already has labels on their merchandises that are 25 % recycled. Climate Possible Threat or chance – alteration Areas where fruit is grown are Boxing significantly impacted by climate Corporate alteration but Innocent Drinks are good societal known for working indefatigably to duty cut down their Carbon Footprint. Staff Morale Opportunity – Packaging is to the full reclaimable and contains recycled plastic. Labels are 25 % recycled. Opportunity – Probably Innocent Drinks biggest chance is their corporate societal duty which includes: Health. conveyance. rainforest confederation enfranchisement. nutrient stat mis contribute to less than 20 % of their overall C footmark. packaging/waste/recycling non merely with production but is besides continued throughout their offices. Innocent foundation and changeless charity work. Opportunity – staff morale is systematically high due to a friendly. honoring working environment. Consumer Possible Threat – â€Å"The production. protection Torahs treating. distribution. retail. Industry packaging and labelling of foodspecific materials are governed by a mass of ordinances Torahs. ordinances. codifications of pattern Employment and counsel. † ( World Wide Web. nutrient. gov. United Kingdom ) Torahs Any alterations in these Torahs or Acts ordinances can impact significantly on production costs. Possible Menace – Changes to employment Torahs and Acts such as the nutrient criterions act could coerce Innocent Drinks to do important accommodations to the manner they manage their concerns 3. The Economic Impact – What can Innocent Drinks do to understate the impact? With the current hapless economic growing and a alteration in purchasing forms. it is indispensable for Innocent Drinks to impart consumer disbursement in their way by turning their rivals weaknesses into chances. A large participant in the soft drinks market is PepsiCo. They are frequently accused of their merchandises being excessively sweet with added sugar and high Calorie content. This is a good chance for Innocent Drinks to play to their strength of making merchandises that contain merely 100 % fruit with no added ingredients to promote consumers to turn to Innocent Drinks merchandises. Continuing with their strong trade name image and standing by their ethos will hopefully maintain their market place stable. Innocent Drinks can besides appeal to take down income consumers by making offers. Possibly within supermarkets where the merchandise is bought in larger measures. 3 for 2 offers could be applied therefore encouraging gross revenues. 4. What could go on to Innocent Drinks if it did nil about this economic issue? If Innocent Drinks are non cognizant of the economic factors impacting consumer-buying forms so they can non fix or be after a scheme to battle these alterations. During a recession. consumers will alter their purchasing wonts to accommodate their current fiscal state of affairs and this could good intend they switch to a trade name with more value for money despite it being of lesser quality. This will impact net income borders and potentially lead to immense losingss for the Innocent Drinks administration. 5. DecisionPESTEL Analysis is a really utile tool for understanding the ‘big picture’ of an organisation’s environment. It highlights chances and menaces and by understanding the macro environment. the administration can take advantage of the chances and minimise the menaces. Explicating a strategic program on the result of the PESTEL Analysis provides a solid program for the administration to turn in the hereafter. This study has truly highlighted to me how much the macro environment is out of an administrations control. Awareness of the macro environment is an administrations best defense mechanism and it is the lone manner to fix for these factors in the best manner possible. Although Innocent Drinks have tonss of chance within socio-cultural and technological factors these can easy be put into hazard by the menaces within the other factors. I think Innocent Drinks have a great ethos and a strong trade name image. which will assist them through this tough econo mic clime but they need to be invariably cognizant of their possible menaces and competition and put in topographic point a strong strategic program to assist safeguard against these in the hereafter. 6. Mention World Wide Web. Central Intelligence Machinery. co. uk/resources/glossary World Wide Web. innocentdrinks. co. uk/us/ourstory World Wide Web. nutrient. gov. uk/enforcement/regulation/ # . UGxBqRimnUU World Wide Web. innocentdrinks. co. uk/us/being-sustainable/packaging 7. BibliographyCIM Introductory Certificate in Marketing. Book 1. Lesson 7. Understanding CustomerRelationships.2012Edition.Home Learning College. R. Masterson A ; D. Pickton ( 2004 ) Marketing An Introduction – McGraw-Hill Education. P. Kotler A ; Kevin Lane Keller ( 2006 ) Marketing Management – 12th Edition. Prentice Hall of India. G. Armstrong. P. Kotler. M. Harker A ; R. Brennan ( 2009 ) Marketing An Introduction – Pearson Education Ltd. A. Palmer ( 2009 ) Introduction to Marketing – 2nd Edition. Oxford University Press. S. Hill ( 2010 ) Marketing Management for Business Students – Pearson Education Ltd. S. Hill ( 2010 ) Marketing Management for Business Students. This Custom Book Edition 2010. Pearson Education Limited. E. Palmer ( 2009 ) Introduction to Selling: Theory and Practice. 2nd edition. Oxford University Press. G. Armstrong. P. Kotler. M. Harker A ; R. Brennan ( 2012 ) Marketing An Introduction – Pearson Education Ltd. Wor ld Wide Web. innocentdrinks. co. uk World Wide Web. Central Intelligence Machinery. co. uk hypertext transfer protocol: //homeinsights. hubpages. com/hub/All-About-Innocent-Smoothies World Wide Web. rainforest-alliance. org hypertext transfer protocol: //innovatrs. com/blog/smoothie-operators-innovation-and-timing-is-key-toinnocent-success/ World Wide Web. nutrient. gov. United Kingdom