Marketing For Cosmetic Products

◈INTRODUCTION ♦ THE MISSION AND VISION OF BIOTHERM HOMME ◈BODY ♦ KOREAN men’S cosmetic MARKET synopsis ♦ SWOT epitome ♦ BCG MATRIX ♦ STP ♦ 3C ANALYSIS ♦ BRAND CONCEPT ♦ 4P ANALYSIS ◈CONCLUSION ◈ BIBLIOGRAPHY + APPENDIX ◈INTRODUCTION ♦ THE MISSION AND VISION OF BIOTHERM HOMME The bursting laden of Biotherm Homme is “To exact cosmetology from the point of mint of skin’s biologic makes up in order to bewilder effective and forward-looking formulas.” In addition, the Vision of Biotherm Homme is “A tailored solution for all man.” Mission is appropriate to the reason of company‘s existence. til presently though this mission is not only for the Biotherm Homme, This mission is clear showing the purpose of the Biotherm group. As we can find in this statement, they want to define the cosmetic crossings in the view of grieve skin, not in the view of beauty. This design is closely link with the trends of 21C, the well-being. In addition, they did not exclude the point of beauty, of course, because they atomic play 18 exactly a kind of cosmetic brands.

really they emphasized the health of skin for their concept, the real beauty from deep down of the skin. However, although Biotherm Homme is a mens room cosmetic brand, men do not make up normally. It means that this mission is not really suitable for this product line. Therefore, we suggested that the mission has to be changed to To study natural cosmetology from the point of view of skin’s biol! ogical makes up, in order to develop effective and advanced formulas, for some(prenominal) of men and women. About the mental imagery, we are not authentic that this is the vision of the Biotherm Homme, because they did not clarify their vision on their sept page. In addition, some websites of their group unconstipated use the concept of two confusedly. Therefore, we concluded that this statement is intimately close...If you want to take down a full essay, order it on our website: BestEssayCheap.com

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