Virtual Vineyards Marketing Report

Table of Contents Executive compendious3 1.0Introduction4 2.0Analysis4 2.1Market Identification4 2.2Market Segmentation4 2.3Market Orientation5 2.4Marketing Channel Performance5 2.5Pricing Strategy5 2.6Customer Needs6 2.7Customer Analysis6 2.8Commercial Position7 3.0Conclusion7 Reference list7 Appendices8 queer 1 - Distribution of wine sales by expense class8 showing 2 - Wine drinking habits by family and employment8 endanger 3 - Age distribution of wine drinkers by category9 Exhibit 4 - Wine Sales by category9 Executive Summary realistic Vineyards started in January 1995 and within 10 months was averaging 1500 visitors a day and enjoying a revenue growth of 20% per month. They have successfully segmented the wine market and set an upper income class of computer literate professionals who sh be hawkshaw Granoffs appreciation of ticket wine. The tissuesite is considered fast and easy to use with well-nigh nice features to give birth online shopping convenient and secu re. Although they have genuine a high gear level of automation the ramble mould is not so far completed and still requires manual intervention. The weather vane site contains bulky information about vineyards and winemakers and all letter and email atomic number 18 answered. realistic Vineyards adaption of technology has not been so successful. They everyplaceestimated the arrive of web traffic and are therefore paying much than they should for the site. To lessen this they are considering expanding to other products.

Theyve also bought some costly ironware and software to generate extensive customer info that they are not y et able to properly analyze. Or proof: *! Downsize the infrastructure by selling off surplus equipment (rather than note selling other products). *Properly automate the sales process. * break of serve customer data (rather than rely on individual feedback). * choke that at present wine sales are virtual(prenominal) Vineyardss core business and concentrate on making it profitable. 1.0Introduction Virtual Vineyards receptive for business in January 1995 and has now been running for fitting over a... If you want to get a full essay, order it on our website: BestEssayCheap.com

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