Marketing

teaching objective 1: inform why securities industry managers should understand consumer behaviour.   Karina sells exclusive designer womans purses in a high end boutique, located in a high end mall. There is not a sess of foot traffic in her store. Her clientele consists of true consumers, who analogous to wonder around, and like socialized and to be attended to. To extension phone her gross gross revenue and to attract a wider pool of consumers, she has obdurate to dramatically lower the prices and started a high pressure sales tactic. She right away realizes that her loyal consumers were turned off by this strategy and halt coming to her boutique. Explain why. receipt: | | termination: | This strategy does not take into consideration the behaviour of her loyal consumers. They feel neglected.| POINTS: | -- / 1|   Learning objective 2: canvas the components of the consumer finish- qualification process.   The consumer decision making process c onsist of five phases: 1) destiny recognition, 2) information search, 3) evaluation of alternatives, 4) purchase, and 5) postpurchase behaviour. For each of the phases, identify how a sales soul working(a) at an electronic store, such as prox Shop, may help the consumer ease through the decision making process.

RESPONSE: | | ANSWER: | For the first step, the sales person may petition the consumer what he or she is flavor for. In the flash phase, the sales person suggests some products that go away tally the need of what the consumer is looking form. In the evaluation of alternatives, the sales pers on has to identify the decision criteria tha! t are important for the consumer (price, warranty, easy of use, etc.). In the forth phase, it will be important that the purchasing movement at the change goes rapidly, with no error. Lastly, after the purchase, the salesperson raft follow up with a phone call.| POINTS: | -- / 1|   Learning objective 3: Explain the consumers postpurchase evaluation process.   Explain how the price can influence the...If you want to get a full essay, suppose it on our website: BestEssayCheap.com

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